Gurt! Drinking Yogurt
Yoplait Gurt! Drinking Yogurt in a Peach flavoured variety is a fruit yogurt in a tube container that can be eaten without a spoon. This product is aimed at small children in kindergarten to elementary school and has a mildly acidic flavour. It contains 50% more calcium compared to the equivalent amount of milk. Launched on March 16, 2010 with an RRP of 258 yen. A Strawberry flavoured variety is also available.
Mintel GNPD (Global New Products Database)
Mintel's Global New Products Database (GNPD) monitors product innovation and retail success in the consumer packaged goods market. Covering 49 of the world's major economies, this online platform is updated with over 20,000 new product launches every month. Each month clients can also access trend analysis on the latest product innovation, ingredients and packaging and much more.
Get more inspiration at More inspiration at www.gnpd.com. For more information, please contact Daniel Mckay Smith on dmsmith@mintel.com or (+44) 0207 606 4533.




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